Social Strategy
Plans platform-specific content around trust, education and campaign goals.
Senior Social Media Manager
Atiah Ferdaus
I help brands communicate consistently across social platforms through campaign planning, content calendars and audience engagement systems.
Profile
Social that stays consistent long after launch week
I help businesses turn scattered posts into reliable social communication: consistent campaigns, stronger visuals, clearer messaging and more accountable audience engagement.
Strengths
Role-specific strengths
Content Calendar
Builds organized posting systems for consistency and accountability.
Creative Direction
Shapes visual and message consistency across campaigns.
Community Engagement
Supports audience communication and brand relationship building.
On Your Project
How this role supports your project
01
Calendar Systems
Plan social media content systems and campaign calendars.
02
Creative Briefs
Coordinate posts, creative assets and platform-specific messaging.
03
Brand Consistency
Improve brand consistency across social touchpoints.
04
Engagement Signals
Use engagement signals to guide better content decisions.
Selected Work
Useful proof for new client conversations
Beauty & Skincare Erborian Instagram Marketing Campaign
A strategic Instagram campaign for a luxury skincare brand, combining beauty education, product storytelling, and audience-focused advertising.
Higher engagement and traffic View Case Study
Home Health Care ATRIO Home Health Care Employee Billing Operations
A St Paul home care provider needed its caregiver visit records turned into clean claims every cycle - EVV reconciled, hours checked against the authorisation, claims submitted and…
Pest Control Ankora Pest Control Local Service Website
A Twin Cities pest control company needed a site that could be found for a specific pest in a specific suburb, and turn that visit into a booked…
8 services, 23 service areas View Case Study
Client Voices
What clients say about working with us
Results our partners share after working with OveliThub across web, marketing, and BPO engagements.
Instagram
Happy with their Pinterest and Instagram marketing and optimization. The results have been fantastic.
Dylan HardcastleOwner, Renuskinclinic UKTrustpilot★★★★★
As a small business owner navigating the digital landscape, their expertise has been a game-changer.
Jeffery DreadCEO, Deals LovaGoogle★★★★★
They improved our on-page SEO, and now the website is getting stronger, more meaningful results.
Sonia Sunghea ParkOwner, TimelessSkinCare Clinic UKFacebook★★★★★
Extremely satisfied with their Facebook and Instagram advertising and optimization. The results have been truly outstanding.
Anthony PiccirilloCEO, A&L AgencyGoogle★★★★★
Amazing experience. OVELITHUB improved the design and significantly improved my website performance.
VidaFounder, Vida Hair & Beauty UKHighlights
Highlights and practical wins
Social campaign coordination for growing brands
Content system and calendar planning
Brand communication consistency
Audience engagement and community support
01
How Atiah Ferdaus works with clients
Most social accounts do not have a content problem. They have a calendar problem: good posts, made in a rush, in a different voice each week, whenever someone remembers.
So the first month is usually about building the system rather than the posts — themes, a calendar, and a short brief anyone on the team can follow.
Once that exists, the creative work gets easier and the account starts to sound like one brand instead of five people.
02
Where I am usually involved
- 01Calendar systems that make posting predictable rather than reactive
- 02Creative briefs, so each asset has a purpose before it is designed
- 03Brand consistency across every platform and touchpoint
- 04Reading engagement signals to decide what to make more of
03
The principles I hold to
A social plan has to fit the team that will run it. A calendar that assumes daily video from a client with no camera is a plan that quietly stops in week three.
Engagement is a signal, not a scoreboard. It tells us which subject earned attention; the job is to turn that into the next piece of content, not into a screenshot.
Consistency beats volume. A brand that posts three times a week in one voice reads as more established than one that posts daily in five.
The case studies show campaigns that ran to plan, and the services overview explains how social engagements are scoped. To talk through a calendar, get in touch.
Get in touch
Send a project, partnership, or consultation request
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