Project planner and cost calculator

How the number is worked out

There is no scoring model. Each of your six answers maps to a rule, the rules select the services, and the plan names the answer that produced every recommendation. The order is set by dependency rather than by preference: identity first where it is needed, then the site, then the marketing that sends traffic to it, with support running alongside from the start. Nothing is priced inside the tool: the starting prices and delivery times quoted on this page are read from the offers and pricing page, and scope moves both.

What comes back, and what produced it

Six answers, one plan. The plan names the services worth doing and puts them in an order, and every recommendation carries the answer that produced it, so you can disagree with a specific line rather than with the whole thing.

Here is the rule that does most of the work. If you say the website looks fine but nothing comes in, the plan will not recommend more traffic. Sending more visitors to a page that does not convert buys more of the same result at a higher price, so the plan puts the site first and the marketing after it. That single dependency is why the order matters more than the list.

A worked example

An established B2B services firm answers: trading and growing, selling to other businesses, the site works well enough, the priority is more enquiries, one or two people answer customers, and it wants to be live within three months.

The site is not the constraint here, so the plan leads with digital marketing. the published starting price for that shape of work is a marketing retainer, from $300 a month with a three-month minimum. Support is not yet a bottleneck at one or two people, so a BPO desk is noted rather than recommended, and nothing about branding is triggered because nothing in the answers said first impressions were losing work.

Change one answer, from “it works well enough” to “it looks fine but nothing comes in”, and the plan reorders. A website build moves ahead of the marketing, and the retainer follows it rather than running into it. A Business Website starts at $2,200 over four to six weeks. Same business, same budget appetite, different sequence, because the constraint moved.

Using it as a website project cost calculator

Most people arrive here wanting one number: what a website costs. The published floors are $900 for a Starter Website, $2,200 for a Business Website and $5,000 for a Premium Build, in US dollars, delivered in two to three, four to six and eight to twelve weeks respectively.

What lifts a quote above the floor is the number of unique page templates, the systems the site has to talk to, and whether content is written for you or supplied. A quote that leaves out content, migration and training is not cheaper than one that includes them. It is a different quote, and comparing the two totals tells you nothing useful.

What the planner does not account for

• It does not know your market. Two businesses with identical answers can need very different amounts of work, because one competes with three local firms and the other with three hundred.
• It cannot see your existing site. A rebuild and a rescue are different jobs at different prices, and only looking at the thing tells you which one you have. The free on-page SEO checker is the fastest way to find out whether the problem is mechanical.
• It assumes one of each. Where a package is priced per agent or per channel, the figure covers one. Two agents doubles it.
• It is a floor, not a quote. Every figure is a published starting point. Scope moves it, and scope is what a conversation is for.
• It prices work, not returns. Whether the spend pays back is a separate question, which the website ROI and payback calculator answers with your own traffic and deal values.

What to prepare before you ask anyone for a quote

Four things, and having them ready is worth more than any calculator. A list of the pages or templates you actually need, rather than a sitemap of the site you have. The systems the new work has to talk to, named. Who is writing the content, and by when. And the date something has to be live, with the reason behind it, because a launch tied to a trade show is a different constraint from a preference.

The plan is built in your browser from prices published on this site. Nothing is sent anywhere, nothing is stored, and there is no email field, so copy or print the plan before you close the tab.

When to stop planning and talk to someone

Stop when the plan and your instinct disagree, because that gap is usually information the six questions could not capture. Stop when the sequence is right but the timeline does not fit a fixed date, since the answer there is a smaller first phase rather than a compressed one, and that needs a conversation to scope.

The full published package list, with delivery times and minimum terms, is on the offers and pricing page, and the services overview explains what each discipline covers. Before you commission anything, how to choose a web development company is worth ten minutes: it lists the questions that separate a good quote from a cheap one. When you are ready, bring the plan to a free consultation and we will tell you which parts of it we would drop.