Senior Social Media Manager
Atiah Ferdaus
I make social accounts consistent enough to be recognised: one voice, a calendar somebody can actually keep to, and templates that still look right when they are used at speed on a Friday afternoon.
Atiah Ferdaus Senior Social Media Manager
Profile
What I do here
I run social: the calendar, the creative, the voice and the inbox. The work is less about ideas than about consistency, a business that posts recognisably twice a week beats one that posts brilliantly and then disappears for a month.
How I work with a client
I start with what you can actually sustain, not with what a best-practice article recommends. Then I build templates so producing a post does not require a designer to be free, and a short voice guide so it does not require me either.
Each month I report what earned engagement and what earned enquiries, and when those two lists disagree, the calendar follows the second one.
Practical wins
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Replaced posting with a calendar
A month planned against what the business actually sells, so the feed stops being whatever somebody thought of that morning.
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Built templates the client can use
Brand-correct post templates handed over in the client's own design account, so routine posts never wait on an agency.
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Made engagement accountable
Response times, saved posts and profile visits reported monthly, rather than a follower count that flatters everybody and tells nobody anything.
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Said no to trend-chasing
A format that does not suit the business does not get used because it is doing well for somebody else's.
Strengths
Role-specific strengths
What Atiah is actually good at, rather than a list of everything the agency does.
A calendar that gets kept
A plan nobody can sustain is worse than no plan. The cadence is set from what your team can genuinely produce.
Templates that survive real use
Creative built so that the fifth post of the week still looks like the first, made by whoever is free.
One voice across accounts
The same business should not sound like three different companies depending on the platform.
Skills
What the Senior Social Media Manager role covers
The work Atiah is hired to do, with a line on each saying what it means once a project is running. The software behind it is listed in the profile snapshot above.
Content planning
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Editorial calendar planning
A month planned in advance, so posting does not depend on whoever is free that Tuesday.
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Brand voice consistency
One voice across every account, whoever is scheduling that week.
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Audience and content research
Choosing what to post from what the audience keeps asking, rather than from what is trending.
Design and production
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Template systems in Canva and Figma
Templates the client’s own team can keep using after the engagement ends.
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Short-form visual production
Posts and stories produced to a template instead of designed from nothing each week.
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Asset organisation
A library the next person can actually find things in.
Community and measurement
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Community management
Comments and messages answered on a stated cadence, not when somebody remembers.
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Scheduling and publishing
Later and Meta Business Suite set up so the calendar actually ships without daily attention.
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Engagement analysis
Engagement reported against what it produced, rather than as a number on its own.
On your project
Where this role touches your work
Named points in a project rather than a general promise of involvement, so you know who to expect and when.
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01
Setting the cadence
How often, on which platforms, and who supplies what. Usually less often than people expect and more consistently.
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02
Building the templates
So posting does not depend on a designer being available.
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03
Monthly review
What earned engagement, what earned enquiries, and the difference between the two.
Selected work
Recent work in digital marketing
Work from this discipline. Where a study names the person who led it, it says so on the study itself.
Google Ads and Shopping: ManCave
Shopping results are matched from product data, not from keywords, so the campaign work started in the feed rather than in the bidding.
ManCave Client
Meta advertising: ManCave
In a category where the buyer has not yet decided they have a problem, direct response alone has nothing to capture, so positioning came…
ManCave Client
Instagram marketing: Erborian
A Korean-French skincare brand entering a crowded UK premium category, where the distinctive thing about the product was the thing nobody could see.
Erborian Client
What our clients say
Reviews you can go and read
Published by the clients themselves on Instagram, Google and Facebook, with their names against them. Nothing on this page was written on a client’s behalf.
Happy with their Pinterest and Instagram marketing and optimization. The results have been fantastic.
Dylan Hardcastle
Owner, Renuskinclinic UK
They improved our on-page SEO, and now the website is getting stronger, more meaningful results.
Sonia Sunghea Park
Owner, TimelessSkinCare Clinic UK
Extremely satisfied with their Facebook and Instagram advertising and optimization. The results have been truly outstanding.
Anthony Piccirillo
CEO, A&L AgencyHow I work
What Atiah will tell you, including when it is unwelcome
The positions that cost us work sometimes. They are here because they are the ones worth knowing before you hire anybody.
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Engagement is not the goal
It is a signal. If the posts that perform are not the posts that bring enquiries, the calendar changes.
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Posting more is rarely the fix
Consistency and recognisability beat frequency, and they are cheaper to sustain.
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Borrowed content will be noticed
Reposting without attribution is a short-term win and a long-term brand cost.
The rest of the team
Who else you would be working with
Founder & CEO
MD Laden Islam
Turns an unclear digital wish list into a roadmap the client can still manage after launch.
Lead BPO & Co-Founder
Habibur Rahman
Builds support and back-office desks with named owners, written steps and reporting that changes a decision.
Lead Digital Marketing
MD Mamun
Plans SEO and paid campaigns backwards from the enquiry, so a month is judged on demand rather than on traffic.