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Web, Ecommerce, Data & Automation

Websites, storefronts, hosting, QA, databases, analytics and the automation between them: how each is built, what it is judged on, where they go wrong.

One topic covered properly Article 1 Article 2 Article 3 Article 4 Article 5 Written to be found, and linked so one leads to the next.
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About Web, Ecommerce, Data & Automation

Websites, storefronts, the data underneath them, and the automation in between.

The thread running through all four is that each is judged after launch rather than at it. A site is worth what it converts, a store is worth what it ships, a database is worth what you can get back out of it, and an automation is worth the hours it removes rather than the hours it took to build.

The decisions in this area are mostly platform decisions, and platform decisions are made once and then lived with for years. WordPress or a custom CMS. Shopify or WooCommerce. Build the integration or buy it. Each of those is a cost structure wearing the costume of a technical preference, and the cost turns up in year two.

So the comparisons here are written with the ongoing numbers attached — licences, hosting, the support load each choice creates — rather than as feature tables. Feature tables are the reason people pick the wrong platform confidently.

Where to start

There are 47 pieces below. These are the ones worth opening first.

  1. Shopify vs WooCommerce: Which to Choose

    The platform decision, with the running costs both sides usually leave out of the pitch.

  2. WordPress vs Custom CMS Development

    Worth reading before anybody quotes you for either one.

  3. Shopify Store Support Services: A Guide

    What happens after launch, which is where the money actually goes.

Web & data

Shopify Store Support Services: A Guide

A Shopify store needs weekly upkeep, not occasional fixes. See the support tasks that protect revenue, who should own each, and what…

11 min read
Web & data

Shopify vs WooCommerce: Which to Choose

Shopify and WooCommerce both work. The difference is who carries the maintenance and where the cost lands. Compare both against your team…

10 min read
Web & data

How to Choose a Web Development Company

Choosing a web development company in the USA or Europe? Use these nine selection criteria to judge proposals, ownership terms and post-launch…

10 min read
Web & data

The Role of a Digital Business Launch

A digital business launch is more than a website going live. See the eight systems that must exist on day one, and…

11 min read
Web & data

What Is Remote Employee Hosting

Hosting means you direct the work while a partner employs and supports the person. See the responsibility split, the trade-offs and when…

11 min read
Web & data

Remote Employee Productivity Tracking Guide

Monitoring software rarely fixes unclear work. Learn what to measure per role, what surveillance costs you, and the lawful, proportionate alternative.

11 min read
Web & data

Platform Troubleshooting Support Explained

Broken integrations and app conflicts stall trading while nobody owns the fix. See how to build troubleshooting cover for the tools your…

11 min read
Web & data

Building a Product Data Standard

Inconsistent attributes break filters, feeds and search. See how to define a product data standard and keep thousands of SKUs accurate as…

12 min read
Web & data

How Ecommerce Order Processing Works

Most ecommerce order problems start in the gap between checkout and dispatch. See how to build an order workflow that catches errors…

11 min read

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