Web & data
Digital Business Launch Strategy That Works
Most digital launches fail on sequence, not effort. See the order to build offer, proof, site and demand in, and what to…
10 min read
Insights
Web, Ecommerce, Data & Automation
Websites, storefronts, hosting, QA, databases, analytics and the automation between them: how each is built, what it is judged on, where they go wrong.
About Web, Ecommerce, Data & Automation
Websites, storefronts, the data underneath them, and the automation in between.
The thread running through all four is that each is judged after launch rather than at it. A site is worth what it converts, a store is worth what it ships, a database is worth what you can get back out of it, and an automation is worth the hours it removes rather than the hours it took to build.
The decisions in this area are mostly platform decisions, and platform decisions are made once and then lived with for years. WordPress or a custom CMS. Shopify or WooCommerce. Build the integration or buy it. Each of those is a cost structure wearing the costume of a technical preference, and the cost turns up in year two.
So the comparisons here are written with the ongoing numbers attached — licences, hosting, the support load each choice creates — rather than as feature tables. Feature tables are the reason people pick the wrong platform confidently.
Where to start
There are 29 pieces below. These are the ones worth opening first.
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Shopify vs WooCommerce: Which to Choose
The platform decision, with the running costs both sides usually leave out of the pitch.
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WordPress vs Custom CMS Development
Worth reading before anybody quotes you for either one.
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Shopify Store Support Services: A Guide
What happens after launch, which is where the money actually goes.
Web & data
Ecommerce Back Office Tasks to Outsource
Orders, returns, stock and supplier admin scale faster than sales. See which back office tasks to outsource first and how to keep…
10 min read
Web & data
When to Outsource Data Entry
Automation handles clean, repeatable input. Everything else still needs people. See when to outsource data entry, how to price it and how…
10 min read
Web & data
Data Intelligence and Analytics for Decisions
Most analytics problems are definition problems. See how to agree what a conversion is, track fewer events well, and build reporting leaders…
10 min read
Web & data
Data Validation vs Verification
Clean data is not the same as correct data. See how verification checks records against real sources, what it costs, and which…
11 min read
Web & data
What Database Management Includes
Slow queries, duplicate records and no clear owner quietly cost money. See what database management services cover and how to fix the…
11 min read
Web & data
How to Improve CRM Data Quality
Bad CRM data costs forecast accuracy and selling hours. See the field standards, deduplication routine and support model that keep records usable.
10 min read
Web & data
AI Automation for Business Operations
Map the process before you buy the tool. A guide to where AI automation pays back in operations, where it fails, and…
9 min read
Web & data
What an Amazon Store Assistant Does
See the daily, weekly and monthly work an Amazon store assistant takes off a seller, what to keep in house, and how…
9 min read
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